Latest
30
Oct
Your Halloween Fright: Private Label Is Scarier Than Ever
Kroger wants Our Brands to grow from 35% to 40% with about 1,000 new items, and every one of them needs a shelf slot. Here’s the swap math that should frighten national brands, and why even private label makers shouldn’t relax.
6 min read
29
Oct
Kroger Slips to No. 3. Here’s What It Means for Suppliers.
Costco just passed Kroger as the country’s No. 2 grocer by spending share. Here’s why it happened, how Investor Day was the response, and what it means for your next category review.
5 min read
28
Oct
Your Slot Has a Price Tag: What Happens to the Space When Your Item Gets Cut
When your item gets cut, the slot doesn’t stay empty. At $50 a store, a new item’s slotting can equal 12 years of profit from the slow item it replaces.
6 min read
26
Oct
$100,000 in Profit, Two Paths: The Kroger KPM Math Every Supplier Should Know
To make $100,000 in profit, Kroger has to sell about 1.25 million grocery items, or run 6 to 7 KPM events. Here’s the retail media math every supplier should understand.
7 min read
23
Oct
“Entirely Self-Funded.” So Who’s Paying for Kroger’s $5 Billion Plan?
Kroger says its $5 billion customer value plan is entirely self-funded. Here’s where that money could come from, and how suppliers can be part of the plan instead of the funding source.
5 min read
22
Oct
Live Happily Ever NOW: What a Room of 450 Taught Us This Week
Yesterday afternoon, the event space at Hard Rock Casino Cincinnati filled up about as far as a room can go
5 min read
20
Oct
Kroger’s Investor Day: What the Three-Year Plan Means for Suppliers
Kroger laid out Greg Foran’s first multi-year plan today, built on AI, fewer layers, simpler promotions, and a self-funded path to lower prices. Here is what it means for your brand at your next category review.
11 min read
19
Oct
Your Margin and Kroger’s Margin Are Two Different Numbers
For most of the last few decades, the annual cost increase was as predictable as the fall reset. Every year,
7 min read
15
Oct
What Suppliers Should Listen For at Kroger's Investor Day
Kroger tells Wall Street its plan on October 20. Here are six themes suppliers should listen for, and what each one could mean for your brand at the shelf.
5 min read
13
Oct
Albertsons Wants $8 Billion From Kroger
Albertsons is now seeking more than $8 billion from Kroger over the failed merger, and the trial opens October 19. Here’s what the case claims, and why it matters for suppliers who sell to both retailers.
3 min read