Latest
31
Aug
When Kroger Says No to a Price Increase
A photo like this one is worth more than a paragraph of speculation. Empty shelf tags where Red Bull should
3 min read
28
Aug
You Got Discontinued. Now What?
Getting cut from the shelf stings. Before you start planning your way back, make sure you have something new to say. Going back empty-handed is not a strategy, it is a repeat of what already did not work.
10 min read
25
Aug
Kroger Sets the Price. Period. What Every Supplier Gets Wrong About Retail Pricing
You can submit one contract with one suggested retail across all 22 divisions. Kroger can still price it 22 different ways, and if your contract is wrong, they will take the money before they tell you. Here's the retail pricing reality most suppliers never get explained.
6 min read
25
Aug
Your Broker Is a Partner, Not Your Business Plan.
Your broker knows the retailer. You run your brand. Here is where that line lives, and why the most successful suppliers never confuse the two.
8 min read
20
Aug
Kroger Sets the Price. Period. What Every Supplier Gets Wrong About Retail Pricing
You can submit one contract with one suggested retail across all 22 divisions. Kroger can still price it 22 different ways, and if your contract is wrong, they will take the money before they tell you. Here's the retail pricing reality most suppliers never get explained.
6 min read
13
Aug
30% at the Shelf. Under 2% in the Bank. The Kroger Margin Math Every Supplier Should Know.
Kroger marks products up 30 to 40% at the shelf. By the time labor, stores, and supply chain get paid, less than 2 cents of every dollar makes it to the bottom line. Here is the real math, and why it shapes every supplier conversation you have.
4 min read
06
Aug
Assortments, POGs, and Pricing, What AI Could Change
Nothing here is confirmed. But the AI tools already reshaping assortment, pricing, and planograms elsewhere in retail point toward real changes suppliers should start thinking about now.
10 min read
30
Jul
Kroger Just Put an AI in Every Customer's Pocket. The Shelf Space Inside It Will Be Sold.
Kroger's new AI shopping assistant builds a customer's cart before they ever browse a category. The technology is live now, powered by Google Gemini. And if you think the recommendation space inside that assistant won't be monetized, you haven't been paying attention to how Kroger builds things.
6 min read
28
Jul
KISS a New Twist— Keep It Simple, Supplier
The brands that complicate their Kroger promotional strategy are often the same brands that lose distribution. Simple, clean, and executable beats clever every time.
5 min read
23
Jul
You Need Kroger More Than Kroger Needs You
It stings the first time you hear it: you need Kroger more than Kroger needs you. They know it, and you should too. Here is why accepting that truth makes you a better supplier, not a weaker one.
4 min read