Latest
29
May
The $6.5B Shift: GLP-1 Is Reshaping the Kroger Basket
GLP-1 drugs are reshaping the Kroger basket in real time. Here's what the data says, which categories are losing, and what it means if you're a Kroger supplier.
Send date: May 30, 2026
4 min read
22
May
Kroger Is Cutting Prices, Will Vendors Pay the Bill?
Kroger CEO Greg Foran is planning the retailer's most aggressive price cuts in years, targeting thousands of products. He named three funding levers, and one of them points directly at suppliers.
3 min read
21
May
What Kroger's Trust Ranking Actually Means for Suppliers
Kroger landed at No. 27 on the 2026 Axios Harris Poll 100. Nice headline, but what does that trust ranking actually mean if you're a supplier selling into their shelf?
3 min read
19
May
Kroger Q1 2026 Earnings: What Suppliers Should Be Watching
Kroger reports Q1 fiscal 2026 results on June 2. Here's what CPG suppliers should watch for — from IRA headwinds and eCommerce profitability to the store expansion push and Greg Foran's first full-quarter earnings as permanent CEO.
5 min read
15
May
Wall Street Loves Kroger Right Now. Here's Why Suppliers Should Pay Attention.
Kroger's stock is up, analysts are upgrading, and hedge funds are buying. But the same things making Wall Street happy are the things that put pressure on national brand suppliers. Here's what the money is telling us.
6 min read
13
May
Foran's First Play: What Kroger's New CEO Just Told the Market
Greg Foran used his first public earnings call to deliver a clear message to the market: Kroger's strategy is sound, and his job is to operationalize it faster. Here is what suppliers need to hear.
5 min read
11
May
What Kroger's Q4 Earnings Mean for Your Brand in 2026
Kroger closed fiscal 2025 with momentum, and CEO Greg Foran is spending 2026 investing more aggressively in customer value. Here's what suppliers need to know before their next category review.
3 min read
06
May
Kroger's Our Brands Is No Longer a Side Business — It's a Direct Competitor
Kroger's Our Brands program now matches Walmart's private label share at 26% of total sales volume. With 13,000 items, 35 manufacturing plants, and a new CEO wired for margin discipline, national brand suppliers need a sharper answer to the shelf space question.
4 min read
03
May
Kroger's eCommerce Overhaul Just Opened Three New Places to Reach Your Shopper
If you're a CPG supplier selling through Kroger, you've probably thought of your digital advertising universe
4 min read
29
Apr
Kroger's Biggest Leadership Shakeup in Over a Decade — What It Means for Suppliers
Kroger made 10 executive officer changes in a single year, the most in over a decade. Here's what the new faces mean for CPG brands navigating the Kroger ecosystem.
3 min read