Latest
15
Oct
What Suppliers Should Listen For at Kroger's Investor Day
Kroger tells Wall Street its plan on October 20. Here are six themes suppliers should listen for, and what each one could mean for your brand at the shelf.
5 min read
13
Oct
Albertsons Wants $8 Billion From Kroger
Albertsons is now seeking more than $8 billion from Kroger over the failed merger, and the trial opens October 19. Here’s what the case claims, and why it matters for suppliers who sell to both retailers.
3 min read
12
Oct
Kroger Is Cutting 3,000 Corporate Roles. Here’s What Suppliers Should Do Now.
Kroger plans to reduce its corporate workforce by about 3,000 roles over the next three years. Here’s what’s confirmed, what isn’t, and six moves suppliers should make right now.
3 min read
12
Oct
To Our Quiet Readers: You Are Not Alone
We see you reading, and we notice the quiet. Here’s why there is nothing to fear in learning, applying and sharing what you read, and why you are not alone in this mad, mad industry.
5 min read
09
Oct
Missed a few? Here’s your Kroger catch-up list
Missed a few weeks? No problem. Here are the posts Kroger suppliers keep coming back to, organized by the questions you are asking most.
2 min read
08
Oct
Is Your Brand Aging Out?
Your brand has been a top performer for generations, and now it's starting to stall. The shopper changed. The question is whether your brand changed with them.
5 min read
05
Oct
Stop Treating Your Broker Like a Necessary Evil
Your broker is not a necessary evil. If it feels that way, the fix may start on your side of the table, with how you plan, own your results, and treat the team working your brand
8 min read
01
Oct
How Kroger Models the Risk of Cutting Your Item
Kroger doesn't just ask how fast your item sells. It asks what happens to those sales if your item disappears, and the answer to that question may matter more than your ranking.
4 min read
28
Sep
Your Brand Has Been on the Shelf Forever. That Won't Save It.
Kroger is cleaning up its shelves, and longevity is no longer protection. Here's what's driving SKU and brand rationalization, and the one question every supplier needs to answer honestly.
6 min read
24
Sep
Net Terms, ARE a Loan
Extended terms feel like a scheduling favor, but every extra day you wait to get paid is capital you're financing for free. Here's how to put a real number on it.
8 min read