Missed a few? Here’s your Kroger catch-up list

Life at Kroger moves fast. Between category reviews, deduction disputes and the weekly fire drill, it is easy to let a few posts slip by. No judgment here, we have all been there.

So here is your shortcut. These are the posts readers keep coming back to, grouped by the questions suppliers ask most. Pick the one that fits the week you are having and dive in.

Start Here: Know the Room

New to Kroger, or new to your account? These four set the foundation.

• The KOMPASS Deck Nobody Warned You About
• Know the Language. Know the Room
• Don't Be the Brand That Nags the Category Manager
• Know Where You Fit: Selling Into a $150 Billion Retailer Without Overcomplicating It

Earning and Keeping Your Spot on the Shelf

Kroger is asking every item to prove it belongs. Here is how to be ready for that conversation.

• What Role Do Your Items Play?
• How Kroger Models the Risk of Cutting Your Item
• Your Brand Has Been on the Shelf Forever. That Won't Save It.
• Is Your Brand Aging Out?
• You Got Discontinued. Now What?

The Money Side

Pricing, margin and terms. The math that quietly decides how your business performs.

• 30% at the Shelf. Under 2% in the Bank. The Kroger Margin Math Every Supplier Should Know.
• Kroger Sets the Price. Period. What Every Supplier Gets Wrong About Retail Pricing
• When Kroger Says No to a Price Increase
• Net Terms Are a Loan

Being a Better Vendor Partner

The habits that separate the partners Category Managers trust from the reps they tolerate.

• Nobody Likes a Salesman: Are You a Vendor Partner or Just Another Rep?
• You Need Kroger More Than Kroger Needs You
• The Vendor Job Nobody Puts in the Job Description
• Kroger Won't Wait, Neither Should You
• Stop Treating Your Broker Like a Necessary Evil

Where Kroger Is Headed

The big picture shifts every supplier should have in mind before their next meeting.

• Who Kroger Is Becoming, and What It Means for Vendor Partners
• The Foran Effect: What Kroger's New CEO Means for Your Brand
• The $6.5B Shift: GLP-1 Is Reshaping the Kroger Basket
• Kroger's Our Brands Is No Longer a Side Business, It's a Direct Competitor

Have a topic you want us to tackle, or a post you think belongs on this list? We would love to hear it. The best ideas usually come from the people doing the work every day.

Found this helpful? Pass it along to a colleague who works with Kroger. Great insights are better shared.

From Cincinnati CPG Edge, keeping you in the Kroger know.